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The Kreate logo is done!

It's been several months now that we have been brainstorming about the logo and caption. We all were thinking on lines of both creativity and value offerings. Gautam was continuously thinking on lines of how to communicate imagination and implementation parts simultaneously, the left and right of the brain. Many tag-lines popped up, but always there was something missing.

Finally, me and joy took up these two words from Gautam and simply put a dot between them. It sounded so crisp! 'Imagination.Implementation'!

Meanwhile, many of us were trying to come up with the design ideas. For me, playing with various shapes of 'K' and using whatever minuscule knowledge of calligraphy/typography I had, became my regular pass-time to keep myself awake in gaseous classrooms. In later stages, I got stuck on the idea of creating a character out of K that can personify the values we worked on so long. Finally emerged the k-man that is so carefree, cheerful, and aesthetic.

Joy took this design for digitization to Suvarna studio. My color vision not being so good, I left the coloring part to Joy's discretion with minimal theoretical inputs. All three of us were too amused by the head of the k-man. Some called it a cute leaf, some called it a droplet or dewdrop, whatever they could see out of it. It somehow became the logo of the logo and we wanted to put it everywhere we could! For me it was the source of creativity, nurturing and vision. I leave rest of the details of interpretation, including colors, shapes and caption to the viewers.

In final touch, the dot in the tag got replaced by this droplet, and following is what the logo of Kreate Media is now:



We decided to keep it transparent, and played with back-ground to get the nice looks..







Thanks to the entire team of Kreate for all the efforts right from conceptualization and brainstorming to the final implementation. Cheers!!

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अग्निपथ से धूलपथ तक!

अक्सर दिल्ली की धूप में 'दोपहर' के १० बजे घरसे निकलो, तो अपनी ही दशा को देखकर सबसे बड़े बच्चनजी की पंक्तियाँ याद आती हैं।

यह महान दृश्य है, चल रहा मनुष्य है,
अश्रु-स्वेद-रक्त से लथपथ लथपथ लथपथ।
अग्निपथ अग्निपथ अग्निपथ...

किंतु आज तापमान में गिरावट और धूल-वायू की लहरों के चलते, दिल्ली की सड़कों को अग्निपथ से 'धूलपथ' में परिवर्तित होते पाया गया है। फिरभी देखा जाए, तो इसे उष्मा से मुक्ती का एक तात्कालिक ही सही लेकिन सुखद अनुभव कहा जा सकता है।