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Showing posts from July, 2010

The Kreate logo is done!

It's been several months now that we have been brainstorming about the logo and caption. We all were thinking on lines of both creativity and value offerings. Gautam was continuously thinking on lines of how to communicate imagination and implementation parts simultaneously, the left and right of the brain. Many tag-lines popped up, but always there was something missing.

Finally, me and joy took up these two words from Gautam and simply put a dot between them. It sounded so crisp! 'Imagination.Implementation'!

Meanwhile, many of us were trying to come up with the design ideas. For me, playing with various shapes of 'K' and using whatever minuscule knowledge of calligraphy/typography I had, became my regular pass-time to keep myself awake in gaseous classrooms. In later stages, I got stuck on the idea of creating a character out of K that can personify the values we worked on so long. Finally emerged the k-man that is so carefree, cheerful, and aesthetic.

Joy took t…

Are products more important than philosophies?

[Continuing from previous post]..

Open source and free software community has been growing and preaching its philosophy for over decades. This preaching has also been supported by solid product lines that are freely available, better in performance and are more addictive than any other proprietary software around. Yet the ground realities of the software world are still largely favorable for proprietary model. Comparing market shares, or user base would be futile since open source hardly follows any market mechanism. It is very difficult to keep track of number of open source users. Hence the only method to understand the popularity and usage patterns is to call hundreds of common software users and ask them what software do they have on their home computers.

I have been a part of a marketing campaign and fortunate enough to be present in the actual execution at various places, which gave an opportunity of understanding thousands of common computer users. With no exception, all of the p…

Would you look through a window or go out and play in open?

Freedom of knowledge has always been worshiped across philosophies and religions all over the world. It has been applicable to the most fields of science and technology. This freedom has helped the growth of science, technology, and benefited the human world in every aspect. When Jonas Salk invented polio vaccine, he said "There is no patent. Could you patent the sun?" He did not try to hide its formula. When you buy a car, nobody stops you from opening its bonnet, fix a few problems, do a few modifications. That, is the freedom of knowledge, applied throughout the branches of science. But when it comes to software, abruptly, everyone starts hiding the source code, the formula behind it. You would be even denied from making similar kind of products, by means of patents. Some of the readers might have already guessed where I am taking this topic to.
[Those who know enough about foss, may skip the following paragraph.]

When you buy a software, it is most likely that you would…