Skip to main content

The Kreate logo is done!

It's been several months now that we have been brainstorming about the logo and caption. We all were thinking on lines of both creativity and value offerings. Gautam was continuously thinking on lines of how to communicate imagination and implementation parts simultaneously, the left and right of the brain. Many tag-lines popped up, but always there was something missing.

Finally, me and joy took up these two words from Gautam and simply put a dot between them. It sounded so crisp! 'Imagination.Implementation'!

Meanwhile, many of us were trying to come up with the design ideas. For me, playing with various shapes of 'K' and using whatever minuscule knowledge of calligraphy/typography I had, became my regular pass-time to keep myself awake in gaseous classrooms. In later stages, I got stuck on the idea of creating a character out of K that can personify the values we worked on so long. Finally emerged the k-man that is so carefree, cheerful, and aesthetic.

Joy took this design for digitization to Suvarna studio. My color vision not being so good, I left the coloring part to Joy's discretion with minimal theoretical inputs. All three of us were too amused by the head of the k-man. Some called it a cute leaf, some called it a droplet or dewdrop, whatever they could see out of it. It somehow became the logo of the logo and we wanted to put it everywhere we could! For me it was the source of creativity, nurturing and vision. I leave rest of the details of interpretation, including colors, shapes and caption to the viewers.

In final touch, the dot in the tag got replaced by this droplet, and following is what the logo of Kreate Media is now:



We decided to keep it transparent, and played with back-ground to get the nice looks..







Thanks to the entire team of Kreate for all the efforts right from conceptualization and brainstorming to the final implementation. Cheers!!

Comments

  1. The hard work paid in the end :) congratulation to all!!! :)

    ReplyDelete
  2. finally!! a logo..an imagination with implementation..interpretation..and now "documentation" of the story behind it!!!...marvellous happy moments well captured..the way we, the kreators, try to hold onto these moments...this logo is one of those attempts!!!

    Thanks to all Kreators for their support ( being directly/indirectly/emotionally attached to this rejuvenated "Kreate" brand!!..we hope we will take it a much much higher level it deserves !!

    ReplyDelete
  3. This comment has been removed by the author.

    ReplyDelete
  4. This comment has been removed by the author.

    ReplyDelete
  5. Just a start : )

    Cheers!!!

    ReplyDelete
  6. sahi hai yaaron. hope i cud have contributed.....chalo better luck next time to me. :) ....newyas grt going guyz.

    ReplyDelete
  7. @Joy, Kudos.. why not! amen :)
    @Gangwar, contributions are not always measurable, what matters is we all know you too do lot of things.. so chill n enjoy :)
    @niru, thankuu..

    ReplyDelete
  8. Awesome work!!!! :) Creativity at its best!! by 'K'reate ;)

    ReplyDelete

Post a Comment

Popular posts from this blog

Unicode 5.1 release and Indic changes

Unicode 5.1 release was announced earlier this month on 4th April. Here I have put a diff taken of Unicode 5.1 character database against that of Unicode 5.0. My buddy, Parag also did a nice job of summarizing the Indic specific changes, that I am trying to restate now. So, here go the updates on Indian scripts UCD: A. New Indic Scripts Added to Unicode: 1. LEPCHA: Lepcha is a language spoken by the Lepcha people in Sikkim in India,and parts of Nepal and Bhutan. The Lepcha script (also known as "róng") is a syllabic script which has a lot of special marks and requires ligatures. Its genealogy is unclear. Early Lepcha manuscripts were written vertically, a sign of Chinese influence. Lepcha is considered to be one of the aboriginal languages of the area in which it is spoken. Total number of speakers numbers near 50,000. Unicode Range =>U1C00 to U1C4F Chart URL => http://www.unicode.org/charts/PDF/U1C00.pdf 2. OL-CHIKI: The Ol Chiki script, also known

PVR is so wierd!

Yesterday we went second time to a mall bit far from office to complete the earlier failed mission of watching this 3D movie, Clash of the Titans. On ticket counter, we were first told that evening show was house full. Then we asked for a night show, and were told there isn't any show then and the gentleman handed us the pamphlet of all movie schedules. We checked on the nearby digital kiosk and also on the printed schedule to be sure of the show timings. Then went to second counter, and asked the lady for the night show tickets, and without any problem got the tickets for back seats. In fact this show was hardly 20% full, wonder how the evening show became houseful. But the biggest wonder/blunder is yet to come. On the entrance we were stopped for having a laptop bag along with (we had went straight after the office). In spite of having checked the bag, we were not allowed, because laptops were not allowed inside! Then we asked for keeping it at the baggage counter. But then, the

What is so wrong with Bhagwad Geeta?

Here's a discussion I had with someone over Bhagwad Geeta on TOI forum (Stop reading now if you don't want to go to the end, it may mislead): mukunda (Bengaluru) replies to Siddharth 21 Jul, 2011 02:50 PM Ok,lets read ch 4 verse 13. catur-varnyam maya srstam guna-karma-vibhagasah tasya kartaram api mam viddhy akartaram avyayam "According to the three modes of material nature and the work associated with them, the four divisions of human society are created by Me. And although I am the creator of this system, you should know that I am yet the nondoer, being unchangeable." 1st line"catur-varnyam maya srstam" 4 varnas are created by Me(Paramatma),2nd line "guna-karma-vibhagasah" where the vabhajan\categorization is based on one's guna composition and karma composition. 3rd and 4th line states how He is the non doer and unchangable. Sri Krishna says that each living entity is categorized into one of the 4 varnas based ONLY on their pre