It's been several months now that we have been brainstorming about the logo and caption. We all were thinking on lines of both creativity and value offerings. Gautam was continuously thinking on lines of how to communicate imagination and implementation parts simultaneously, the left and right of the brain. Many tag-lines popped up, but always there was something missing. Finally, me and joy took up these two words from Gautam and simply put a dot between them. It sounded so crisp! 'Imagination.Implementation'! Meanwhile, many of us were trying to come up with the design ideas. For me, playing with various shapes of 'K' and using whatever minuscule knowledge of calligraphy/typography I had, became my regular pass-time to keep myself awake in gaseous classrooms. In later stages, I got stuck on the idea of creating a character out of K that can personify the values we worked on so long. Finally emerged the k-man that is so carefree, cheerful, and aesthetic. Joy took t...
अत्त दीप भव (Be Your Own Light) -The Buddha.